Recent decades have witnessed a distinct increase in the sales and popularity of private labels. The growing market share of private labels has transformed the landscape of retail competition in developed countries. Major retailers are no longer confined to their traditionel roles of purchasers and distributors of branded gods. By selling their own label products within their outlet they compete with their upstream brand suppliers on sales and shelf space. The unique relationship and the increased role played by private labels raise fundamental questions as to their pro-, and possible anti-, competitive effects. This book sets out to explore the effects and the different variables which shape brand competition. It assembles seventeen chapters, authored by leading academics, practitioners, and competition officials, producing a comprehensive picture of the law, policy, and economics in this area. The book is written in English.

Private Label is a powerful and compelling book on the dangers and the opportunities posed by the rapid growth of retail brands. Debunking myths and exposing the implications of this phenomenon, Private Label encourages brand managers to view this not as a threat, but as an opportunity to revitalize their brands and reinvent themselves. Moreover, Private Label also suggest ways retailers can maximize the potential of their own private labels and truly innovate their offerings. The book is written in English.

When some of the strongest brands in the world are moved from the shelves and replaced by the retailers own brands it is a dream situation for the retailers. However, launching own brands which are not well-considered can be a killer for the reputation of the retailer. The challenge for the retailer is to create own brands which can serve as a catalyst for a positive development of their image and profit. The book is written in Danish.

Private Labels in Europe is written from a practical angle from both a retailer and manufacturer perspective. It offers valuable insights which will result in a better understanding of this complex business. Practical experiences are shared as well as the results of extensive field research in eight European countries, having the highest private label market share in the world. The book is written in English.

The inexorable rise of supermarkets, particularly Tesco, is big news but have we taken on board what it really means for our daily lives, and those of our children. Andrew Simms traces the supermarket disease back to its American roots and charts the moment when the promise of choice turned into something altogether different. With Tesco leading the way, he shows how supermarkets are draining the life from our town centres, creating a commercial nanny state that knows more about you than you think, profiting from shelves full of global plunder and unpicking the fabric of our communities. But there is a change afoot. The consumer tide is turning and the backlash spreading, with international campaigns gaining ground. Simms ends with suggestions for change and rethinking big business to safeguard our communities and environment - all over the world. The book is written in English.

The old days of packaging generic brands in plain white wrapping and black lettering are long gone. As retailers have grabbed power around the globe, they've transformed private labels from price purchases into powerful brands with their own cachet. As a result, once-powerful brand manufacturers like Nestlé and Proctor & Gamble now find themselves competing for shelf space with their biggest customers, like Tesco and Wal-Mart. In Private Label Strategy, the authors debunk the long-standing myths about private labels, describe the multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response. But these esteemed authors don't just tell a story and offer a challenge. They help you meet this challenge head on! The book is written in English.

In this authoritative and comprehensive book on retail branding, international business experts reveal how the most successful brands survive in a world of increasingly powerful retailers and ever more knowledgeable shoppers. The book is written in English.

Existing concepts and theories of international business fit uneasily with international retailing. New ideas and approaches are needed to understand the activity of international retailers. The book illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. This accessible and informed text is illustrated with in-depth case studies of international retailers including: Inditex-Zara, Carrefour, The Boots Group PLC, Royal Ahold, Tesco. The book is a significant contribution to the field, and a must-read for all those studying or working in international retail. The book is written in English.

Markets are changing like never before. Consumers want ever better products at an ever sharper price. Product life-cycles are shortening since consumers time and again want something new. The old separation between manufacturer and retailer is visibly shifting. Large retail organisations are trying to find ways to use private labels in their offer. At the same time, formulars like Ikea and H&M are managed so well, that we cannot speak about private labels, but rather private brands. A world, in which manufacturers are operating at the industrial side of the supply chain. The book distinguish three large clusters i.e. the A-brand manufacturers (manufacturer brands), the private label manufacturers and the private brand manufacturer. The insight in the various needs of these clusters and understanding them will help industrial suppliers to connect better with the different client needs. The book is written in English.

Today´s retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating study demonstrates how retailers can build a strong, independent brand identity to remain competitive in the global marketplace. Using international examples the book explains: the distinction between retail brands and manufacturer brands; challenges faced by retail brands; benefits for both the retailer and consumer; competitive strategies to grow the brand; brand positioning; brand personality; brand communication. Finally, the author, offers insight into the future development of successful retail brands, arguing that the emotional differences between them will become more and more important to the consumer. The book is written in English.

Brands tailored for retailers? - examines retail brands as part of a relationship marketing age. Ossiansson argues that new style retailers and their brands can be seen as an important factor of the change processes in overall society and that there is a need for a changed role and behavior for actors in this evolving market context. The book is written in English.

Surprisingly, some people still disparage private labels despite their growing popularity and reputation worldwide for value (lower price and higher quality) and parity with leading brand name products. Most likely, this misconception occurs from a lack of understanding about how critical and effective the private brand business is for the vendors who make these products, for the distributors who sell them, and for the consumers who buy them. This book factually documents this marketing phenomenon, showing how and why these brands fit into the strategies of market leaders like Wal-mart, Carrefour, Target, Loblaws, independent retailers, and other. The analysis focuses on how their private brand impact on different aspects of business, such as: profitability, competitive differentiation, product innovations, packaging creativity, quality assurance, merchandising, partnerships, and the Internet. The coverage spans North and South America, Europe, the Pacific Rim, and South Africa. The book is written in English.

During the past two decades something fundamental has happened to the relationship between manufacturers and distributor organisations in many European countries. Within a number of product markets, distributors have launched their own products, forcing manufacturing companies to compete with shelf space owners in addition to the "traditionel" competition with other manufacturers. This study investigates how an array of organisational and market related factors are preceived by distributor organisations, and how this is expressed in the organisations´own brand strategies. The book is written in English.